Measure twice, cut once. The BT Focus Group, consisting of over 100 Canadian participants (and growing), provides the unique opportunity for an outside perspective. The beauty is in our streamlined approach, and the strength in our ability to drill down and target by a variety of demographic factors. Using online tools, we will be able to request feedback on messaging and design for any type of project. This intel will allow you to better understand and reach your customers, prospects, and stakeholders.