Alex Barker

What do you love about what you do?

I absolutely love being able to share ideas with other creatives, build up on them, and then generate something from it. Watching something get created from nothing, it’s a cool process to be a part of.

What is the most challenging part of what you do?

Creativity is a muscle, so flexing it all day long takes some getting used to. Also, knowing when to use the em dash, en dash, and hyphen can be tricky!

Why is advertising important?

Advertising doesn’t just sell products — it sells ideas and experiences. It’s a way for companies to have a brand/voice they can control.

Favourite movie?

It’s a tie between Inception and Joker.

Living or dead, which 1 person would you love to have drinks with?

Most likely Da Vinci.

Favourite saying or expression?

“It’s a good life.” It’s something my mom always says.

What do you like to do in your spare time?

I’m a little obsessed with rock climbing, hiking, biking, and being outside in general.

What’s your guilty pleasure?

Hallmark’s “Countdown to Christmas.” I just can’t help myself, it’s so cheesy, yet so good.

Who do you admire?

Yvon Chouinard, the founder of Patagonia. He’s an incredible activist, he created an amazing brand, and he spent the majority of his youth climbing mountains in Yosemite.