Dean Fleck

What do you love about what you do?

I love being able to create something new that wasn’t there before. I love helping clients bring their visions to life.

What is the most challenging part of what you do?

The most challenging part of my job is anticipating what a client is looking for in terms of their design needs.

What has been one of your most memorable projects?

I don’t have any one project that really stands out, but I do love working with small companies with even smaller budgets. I like being able to create a big bang with not a lot of money and proving that you can do some very effective advertising when there are budget limitations.

Favourite ad slogan or tagline?

I’ve always loved Frank’s Hot Sauce’s “I put that sh*t on everything.” It’s a little risky, but totally memorable. Plus, it speaks the truth when it comes to hot sauce lovers.

Living or dead, which 1 person would you love to have drinks with?

Probably Jean-Michel Basquiat – amazingly talented artist and seemed like an all around beautiful spirit. I’d pass if he offered me heroin though.

Favourite tv show of all time?

Who’s the Boss. The simmering romantic chemistry between Tony and Angela was electric. And I’ve always been into older ladies (Mona).

What do you like to do in your spare time?

Try to keep my boys from killing each other and going to movies.

What are you most proud of?

I’m proud that I found a career that would allow me to wear crappy T-shirts to work every day.

Who do you admire and why?

I admire anyone who is doing exactly what they want with their lives. I also admire Steven Safruik – he’s the wind beneath my design wings.