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Sarah Pickering

Digital Strategist

Years in the Industry: 8

Sarah Pickering - Interview

What do you love about what you do?

It’s fun & exciting and I am never bored. Every day is different and I love the challenge each day brings. Plus, I get the opportunity to work with some amazing clients and an incredibly talented team. Bonus: Wearing jeans on a Monday (or Tuesday, or Wednesday, or Thursday, or Friday) is totally acceptable.

What has been one of your most memorable projects?

One of my most memorable projects was working on the College Avenue Campus Renewal Campaign. We got to work with such an interesting and diverse group of ambassadors who truly believed in the project. I have many memories from my childhood at the Conservatory of Music, so it was a special project to work on personally. I’m very proud of the work our team produced, especially the TV spots.

Why is advertising important?

Investing in advertising is important for business growth. It helps inform consumers about your products and services. Without advertising, you won’t stand out.

What is your favourite ad campaign of all time?

P&G: Thank you, Mom.

Living or dead, which 1 person would you love to have drinks with?

Amy Schumer, because she’s HILARIOUS and who doesn’t love laughing until they cry?!

Favourite tv show of all time?

Big Brother.

Favourite saying or expression?

“Preesh” (or anything abbreviated for that matter)

What are you most proud of?

I’ve avoided parallel parking almost my entire life.