I love that it’s often different. I like coming up with different strategies based on the needs of the client.
I’d probably have to say our Smokers’ Helpline 2015 campaign. I really liked that they let us put a nonsmoking message on matchbooks.
If you don’t tell people about yourself, who will?
I think the Dove campaign was very impactful and progressive because it looked at body image in a completely different way than had been done before. I really appreciate when a brand can change thinking.
Jimmy Fallon because he is hilarious and seems to have a lot of stories, or Jim Gaffigan because he is both funny and sarcastic.
‘Sons a bitches’
Ringette, yoga, watch the Blue jays, and read. Oh yeah, and spend time with my family.
That my second toe is longer than my big toe. Just kidding…although it is true, I am completely indifferent about it.