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Svetlana Lairich

Digital Coordinator

Years in the Industry: 3

Svetlana Lairich - Interview

What do you love about what you do?

I love that every day is different. You never know what you’ll be doing from one day to the next.

Why is advertising important?

Advertising is about more than just selling a product, it’s also about building relationships with a brand.

Favourite ad campaign of all time?

Coca Cola Christmas Campaign – it’s a classic!

Favourite ad slogan or tagline?

Apple – Think Different. I think it’s a great mantra for all of us – especially in this industry.

What is your favourite movie?

Inception

What do you like to do in your spare time?

Spend time with family & friends and travel back home to Germany as much as I can!

What are you most proud of?

I’m most proud of the fact that I bungee jumped once. I’m very afraid of heights, so that was definitely outside of my comfort zone!

What’s your guilty pleasure?

Talking on the phone, I can talk for hours!

Who do you admire?

My mom. She always knows best.