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Market Research

Knowledge is power. It’s crucial to the success of your business to gather information on your target market(s) in order to discover trends, understand customer behaviour, and identify your competitors. Our Market Research services include:

  • Quantitative Research
  • Qualitative Research
  • Market & Cultural Trends
  • Competitor Analysis
  • Detailed Reporting
  • Focus Groups

Competitor Analysis

Keep your friends close and your competitors closer. Taking an in-depth look into your competitors will give you better insights on what to prioritize, help identify gaps in the market, and uncover underserved market segments.  Our Competitor Analysis services include:

  • Business & Company Metrics
  • Product Pricing, Features & Perks
  • Customers & Awareness
  • Marketing Channels

Creative Strategy

Beauty is in the eye of the beholder. This is why it’s important to use market research and consumer insights to help tailor creative that your audience wants to see, where and when they need to see it. Our Creative Strategy services include:

  • Campaign Strategy & Creative Conceptualization
  • Copywriting
  • Graphic Design
  • Digital Media
  • Traditional Advertising

Media Strategy

Knowing where to place your brand so that your audience will see it is an art. Market research, consumer insights, and a competitor analysis helps us deliver an integrated strategy that reaches your consumers and successfully achieves your advertising goals. Our Media Strategy services include:

  • Market Research
  • Competitor Analysis
  • Consumer Insight
  • Broadcast Media
  • Print Media
  • Digital Media
  • Detailed Reporting

Consumer Insight

Gathering information on your target market(s) will help us understand your customers better than they know themselves. By gathering consumer insights, we’re able to more effectively craft messaging and determine the media strategies that will best connect you with your audience. Our Consumer Insight services include:

  • Surveys
  • Focus Groups
  • Behavioural Analysis
  • Google Analytics
  • Social Media Insights

Performance Measurement

We keep performance where you want it by tracking and optimizing ongoing campaigns to ensure they’re consistently meeting campaign objectives. From planning, to execution, to reporting, you’ll always know how your campaigns and social platforms are performing. Our Performance Measurement services include:

  • Planning, Executing & Review
  • Monitoring & Optimization
  • Detailed Reporting
  • Social Media Insights
  • Google Analytics

Focus Groups

We utilize online tools to provide timely and accurate feedback on your messaging or designs at any stage of the project or campaign. This intel allows us to better understand and reach your customers, prospects, and stakeholders. Our Focus Group services include:

  • Over 100 Participants Reactions & Opinions on Creative
  • Targeted Demographics
  • Tools to Gain Insights
  • Online & Secure
  • Information Gathering & Insight Reporting

Contact Us

(306) 546-3799

200 – 1260 8th Ave
Regina, Saskatchewan S4R 1C9