It’s a fun, fast-paced industry that throws new challenges our way every day, and each one requires a new, creative solution. And above all, I get to work with awesome people.
It’s a demanding industry often characterized by deadlines, rush requests, and a myriad of marketing options, so it is important to manage stress levels and stay focused on the goals and objectives. And amongst all the craziness, it’s very important to retain a comfortable work/life balance.
It helps define who an organization is, and what it stands for. An advertiser is in complete control of their brand message, and if they don’t manage it, the competition or the market will.
I like Avis’ “We try harder” slogan. It was a clever way of leveraging their second place status to their benefit and on behalf of the customer.
Seinfeld
The team at Bravo Tango. We built BT from scratch, and we’ve been through a lot of ups and downs together in order to get to where we are today.
Ketel One Vodka
People who act on their instinct to follow their passion and chase their dream. It takes guts, and can be a scary road – but well worth it.
