What do you love about what you do?

Being able to create things that no one has seen before.

What is the most challenging part of what you do?

Not loving something so much that it gets in the way of improvement.

Why is advertising important?

It’s important because no one outside of your circle knows about you or the products and services you sell – advertising tells that story for you.

Favourite ad campaign of all time?

Old Spice

Favourite movie?

The Dark Knight

What do you like to do in your spare time?

Spend time with my family, and gather useless knowledge from the internets.

What are you most proud of?

My wife and my kids.

What’s your guilty pleasure?

Singing in falsetto.

Beach hideaway or big city lights?

Both. Big city lights for fun. Beach hideaway for relaxation.