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Katie Osborne

Account Planner

Years in the Industry: 7

Katie Osborne - Interview

What do you love about what you do?

I love that look on the client’s face when they really get your idea and love what you’re proposing. It’s priceless – and one of the best feelings in the world!

What is the most challenging part of what you do?

Everyone has an opinion, and usually they are all pointing in different directions.

Why is advertising important?

In a world with so much noise, advertising is important because it helps sell a product through emotion, storytelling and imagery. You only have one chance to make a first impression.

Favourite ad slogan or tagline?

Just do it – I always tell myself this when I need a little encouragement.

Favourite movie?

How the Grinch Stole Christmas – I have a weak spot for the Christmas season, and this is definitely the one movie that I’ve watched over and over.

Living or dead, which 1 person would you love to have drinks with?

Tim Ferris – I find him to be one of the most experienced, positive and interesting people in the world. It would be so amazing to hear about all the people he has been able to connect with over the years.

What is your favourite saying or expression?

“Everything happens for a reason” – It’s true!

Who do you admire?

My mom, because she is one of the bravest women I know. She goes after what she wants, and doesn’t let anything stand in her way!

What’s your guilty pleasure?

Ketchup chips…especially the fully loaded President’s Choice brand!