What do you love about what you do?

I am always seeking personal growth, so I love that my job provides constant challenges and opportunities to learn something new.

What is the most challenging part of what you do?

I think as a designer the most challenging thing is deciding when something is finished. If I look at something for too long, I will nitpick it until I hate it and want to start all over again.

Why is advertising important?

Advertising is important because it gives companies and brands an opportunity to, in a way, put a face to the name. The companies that resonate with me most are the ones that have personality and feel human.

Favourite ad campaign?

Anything that comes out of Ryan Reynolds’ marketing agency Maximum Effort. The Aviation Gin and Mint Mobile ads have been clever and hilarious.

Favourite movie?

Your Name or Spirited Away. I grew up on Ghibli films and I am an avid anime watcher.

Favourite tv show?

The Office or Bob’s Burgers. Both have the perfect balance of chaotic energy & heart – just like me.

Favourite saying or expression?

“Are you in, or are you in the way?” My best friends say this all the time, this is how all your best memories should begin.

What do you like to do in your spare time?

If I’m being real with you… I scroll through Tik Tok for hours on end. But I also enjoy illustrating, patio beers and biking.

What are you most proud of?

Being able to say I’ve worked on official merch for a collab between MAX and BTS *scream*.

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Katie McFarlen Katie McFarlen