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Kristina Pearson

Interactive Designer/Art Director

Years in the Industry: 9

Kristina Pearson

What do you love about what you do?

Every project is different, so it never gets boring.

What is the most challenging part of what you do?

Not spilling food and/or tea all over my keyboard.

What has been one of your most memorable projects?

Turning a billboard into a giant toaster for one of Bravo Tango’s outdoor.

Favourite ad campaign of all time?

The Hans Brinker Budget Hotel in Amsterdam. I stayed there long before I ever saw their ads and spent my stay repeatedly asking for a pillow I never received. When I saw the campaign years later, it completely changed how I remembered my experience. I suddenly felt very special to have been treated so poorly at the Hans Brinker.

Living or dead, which 1 person would you love to have drinks with?

My late Grandpa, Frank. He was always finding new interests and taught himself all kinds of skills. From playing every kind of instrument, to magic, to painting, to handwriting analysis – he was always learning something new. As far as I know, I was the only kid in the 90s who chatted with their Grandpa online. He was also the person who got me interested in drawing at a very young age.

What is your favourite tv show of all time?

The Flintstones

What do you like to do in your spare time?

Explore the wonderful Okanagan outdoors (and wineries).

What are you most proud of?

Finding a career that I enjoy doing enough that I never feel like I’m working.