Lindsay Schmalenberg

What do you love about what you do?

I love building relationships – with my clients and our team.

What is the most challenging part of what you do?

Well, actually I’m good at everything, so nothing.

Why is advertising important?

I think it’s necessary for creating positive and credible brand awareness.

Favourite ad campaign of all time?

Ally Bank Campaign – “The right thing to do” series.

Favourite movie?

Fight Club

Living or dead, which 1 person would you love to have drinks with?

Ellen DeGeneres – she is so thoughtful, giving, funny, and kind. She’s poised in most everything she does; the world could use a whole lot more of that.

Favourite saying or expression?

“Totally!” I think I was a Valley Girl in a previous life.
“I’m from the North end.” Not sure if that’s so much of a saying, or more of an excuse?

What are you most proud of?

My two boys.

Beach hideaway or big city lights?

Gimme ALL the big city lights!