What do you love about what you do?

I love that it’s often different. I like coming up with different strategies based on the needs of the client.

What has been one of your most memorable projects?

I’d probably have to say our Smokers’ Helpline 2015 campaign. I really liked that they let us put a nonsmoking message on matchbooks.

Why is advertising important?

If you don’t tell people about yourself, who will?

Favourite ad campaign of all time?

I think the Dove campaign was very impactful and progressive because it looked at body image in a completely different way than had been done before. I really appreciate when a brand can change thinking.

Living or dead, which 1 person would you love to have drinks with and why?

Jimmy Fallon because he is hilarious and seems to have a lot of stories, or Jim Gaffigan because he is both funny and sarcastic.

Favourite saying or expression?

‘Sons a bitches’

What do you like to do in your spare time?

Ringette, yoga, watch the Blue jays, and read. Oh yeah, and spend time with my family.

What are you most proud of?

That my second toe is longer than my big toe. Just kidding…although it is true, I am completely indifferent about it.