Regina Public Library

Regina Public Library | Branding

Once upon a time there was a library with great programs, great staff, a great community – and a great logo. But they had no way to communicate their brand message with consistency and ease. Luckily, that story has a happy ending. With a little help from BT, the Regina Public Library’s brand got the consistency and depth it needed to live happily ever after.

CHALLENGE

RPL’s existing branding felt one-dimensional and lacked a cohesive strategy.

IDEA

An in-depth brand strategy and visual identity to help RPL tell their story with ease.

EXECUTION

Starting with a brand audit, we went on to develop a detailed brand book with visual guidelines, messaging strategies, and creative direction that brought RPL’s identity to life.

Relevancy

With their brand guidelines in place, we have executed countless successful campaigns across all platforms – including cinema ads, social media, email newsletters, and print collateral.