Softball Saskatchewan

Softball Saskatchewan | Registration

Softball Saskatchewan’s registration campaign stepped up to the plate with a bold message: softball is a game for everyone. Designed to grow awareness and drive registrations, the campaign brought the spirit of the game to life with powerful creative that reached athletes across the province.

CHALLENGE

Grow awareness of the sport and boost registration numbers across the province.

IDEA

Create an inclusive, multi-platform campaign to inspire players of all ages to join the game.

EXECUTION

We hit a homerun with empowering creative shot, developed, and rolled out across TV, digital platforms, social media, radio, and billboards.