Street Culture Project

Street Culture Project | The Safe Café & Catering

Street Culture Project (SCP) had a vision for a café that empowers youth, serves great coffee, and radiates positivity. We built The Safe Café & Catering brand around that same spirit: bright, welcoming, and just a little cheeky. With taglines like, “Safe spaces, happy faces” and “Just brewing my best,” the brand wears its heart proudly on its sleeve (and its mugs).

CHALLENGE

The café needed to feel like a high-quality spot, but also show its youth-empowering mission while carrying forward SCP’s existing catering brand.

IDEA

We envisioned a brand that feels just like a good cup of coffee – bright, bold, and full of personality.

EXECUTION

From signage to menus and merch, the brand came to life through bright colours, custom bird illustrations, and typography that feels young, friendly, and full of energy.