The Atlas

The Atlas | Branding

When Travelodge Regina told us they were ready to chart a new course, BT was ready with the map. We renamed, reimagined, and rebranded every detail of the hotel’s identity – and landed on what is The Atlas° Hotel today.

CHALLENGE

The hotel wanted to break away from its chain roots and establish a bold, independent identity that appealed to both loyal guests and new visitors.

IDEA

A comprehensive brand identity that captured the thrill of charting new destinations: The Atlas°.

EXECUTION

From the new name and logo to marketing materials, in-room signage, and comprehensive brand guidelines – we packed their bags with everything they could possibly need.

Relevancy

The rebrand was enthusiastically embraced by both visitors and staff at The Atlas°.