University of Regina

University of Regina | Winter Open House

The University of Regina’s Winter Open House got a playful upgrade with BT’s “Choose UR Own Adventure” campaign. With retro-inspired visuals and a lighthearted tone, the campaign invited students to explore campus life, connect with peers, and discover that university isn’t just about academics – it’s about adventure.

CHALLENGE

COVID-era high school students missed out on “normal” experiences and were feeling anxious about the transition to university.

IDEA

Shift the Open House from a formal, information-heavy session to a playful “day in the life” student experience.

EXECUTION

We brought retro-inspired visuals to TikTok, Snapchat, Instagram, and YouTube, driving parents and students to a custom event landing page to learn more.

Relevancy

Targeted ads recorded over 1.4 million impressions and drove 29,000 visits to the event page.