Upscale

Upscale Business Growth Program | Branding & Website

When Economic Development Regina (EDR) and the Saskatoon Regional Economic Development Authority (SREDA) set out to help established Saskatchewan businesses scale new heights, they needed a program that felt as ambitious as the companies it would serve.

CHALLENGE

Develop a cohesive brand, name, and website that would resonate equally in Regina and Saskatoon and appeal to established, high-performing companies.

IDEA

A name that says it all and a brand that captures the energy of growth – and the spirit of two powerhouse cities working as one.

EXECUTION

We built a full brand package and extended it into a clean, intuitive website designed with a custom intake form and a seamless user experience.

RELEVENCY

The new brand and website helped Upscale attract 12 companies in its first intake, meeting its goal in both Regina and Saskatoon.