WESK

Women Entrepreneurs of Saskatchewan | Branding & Collateral 

For nearly 30 years, Women Entrepreneurs of Saskatchewan (WESK) has helped Saskatchewan women turn ambition into action. When it came time for their own evolution, BT reimagined their brand into something that is confident, modern, distinctly local, and anchored in their founding story and values.

CHALLENGE

The WESK name carried trust across Saskatchewan, but the visuals behind it felt dated, overly corporate, and disconnected from their grassroots origins.

IDEA

A brand that wears its roots proudly: Saskatchewan skies, sunsets, and spirit are all reflected in the colours and shapes within the new WESK identity.

EXECUTION

After developing a full visual identity system, we equipped WESK with everything they needed to bring it to life, including templates for print, digital, and social applications.