What do you love about what you do?

I love the constant stream of learning. Each project provides new opportunities to explore new methodology, tools, frameworks, and languages. Learning helps prevent job stagnation.

What is the most challenging part of what you do?

Creating something from nothing. Every thing (project/task/job) is a puzzle, and solving problems to create an application is very rewarding.

Favourite ad campaign of all time?

I’d have to say the Volkswagen Think Small campaign. At a time of big cars and big ads, Volkswagen came in with their small stripped down ads to sell their small stripped down cars. The vehicles were something completely different, and the advertising did a great job of reflecting that.

Favourite tv show of all time?

Arrested Development

Favourite movie?

Wayne’s World. It has the best product placement in any movie.

What do you like to do in your spare time?

Cycling, snowboarding, and ‘wining’

What’s your guilty pleasure?

Coffee, too much coffee….WOOO COFFEE!

Beach hideaway or big city lights?

Definitely a beach hideaway… a slightly dilapidated and murderous looking cabin in the woods is ideal!