SaskWorks

SaskWorks | Payroll Campaign

Saving with SaskWorks just got sweeter. For this year’s Payroll Campaign, we delivered creative that was fun, fresh, and well, the cherry on top.

CHALLENGE

Build on the success of last year’s campaign with a fresh and engaging creative direction.

IDEA

Ice cream and savings: two things that everyone loves. We wanted to send the message that saving can (and should) be sweet.

EXECUTION

The campaign launched online and across social media, reaching over 286,000 Saskatchewan residents.